Touring the Venue: Sony Building #1

What makes Sony’s LEED building magnificent?

We’ve repeated this line many times, “hosted at Sony Electronic’s magnificent LEED certified building”. If you are doubtful of Sony’s magnificence and think the building is just OK then follow me on this virtual tour.

Leadership in Energy & Environmental Design

Being LEED certified is a distinction given by the U.S. Green Building Council (USGBC)  when a “building or community was designed and built using strategies aimed at improving performance across all the metrics that matter most: energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts.”

Sony is proud of building #1 so we include their LEED certification when we mention the venue.

“The largest glass building across the street.”

We can’t explain why Google has the address mixed up but we can show you photos of what to look for.

Enter this driveway on the right hand side.

We get to take over employee parking!

Keep driving! You are almost there.

The front of Sony Building 1

Follow the walkway to our entrance.

Entrance to Registration

Social Media Camp: San Diego is April 30th from 9am-5pm at Sony Electronics. You can purchase your tickets at our EventBrite Page.

Let us know what you think in the comments!

Speaker Spotlight: Raj Manghani

Entrepreneur at heart, Youtuber and an avid internet enthusiast since the “interwebs” were created, Raj Manghani has always been excited about the very latest in technology.

He started his first personal website & blog named Rajdog’s Corner in 2000.  He has ridden the train of social media history, starting with Chat rooms & IM clients such as Yahoo & AOL Instant Messenger, and more recently with the full fledged social media sites like Friendster, Myspace, YouTube, Twitter & Facebook.

In early 2007, Raj discovered the real-time streaming video website,  This lead him to start his own real-time show eRaj 24/7, alongside iJustine, Justin, Krystyl and Jspin.  The show consisted of a camera following Raj where ever he went; running his business at the office, road trips, nights out, and simply hanging out at his house.  This video phenomena became to be known as “lifecasting”.

Raj now owns and runs a successful non-profit organization named Universal Relief Advocacy Organization.   URAO assists distressed homeowners with alternatives to Foreclosure and Bankruptcy, allowing them to retain their homes.  He also owns a thriving marketing company named Organic Networks LLC.  OrgNet sources clients for Attorneys in the field or Real Estate Law.

Raj’s third and most exciting venture is named OMG Raj Productions :-) , LLC.  On this project, Raj has been working together with former MTV producer, Dominic Valiente, producing a reality television show.  In the process, Raj has developed a forward view on how the network & cable TV industry might look in the next few years.  His strategic plan for OMG Raj is, to build a globally available production company, leveraging the internet medium for its delivery.

Raj will be presenting the following session:

“Internet Is Winning”
Join entrepreneur and YouTuber, Raj Manghani, in a philosophical and forward thinking discussion on how social media and the Internet has changed print & music media and the radical changes that have yet to come in the cable and network TV industry.

You can follow Raj at (@eRaj) on Twitter.

Social Media Camp: San Diego is April 30th from 9am-5pm at Sony Electronics. You can purchase your tickets at our EventBrite Page.

Speaker Spotlight: Christine McDannell

Christine McDannell is Co-Owner & Managing Partner at Social Starfish, a full service Social Media Marketing Firm.

On May 1st of last year, Christine successfully sold a company called Cleanology, an eco-friendly house cleaning company that she meticulously nurtured and successfully built from the ground up in just six years. She started it for three figures ($300 for a vacuum and cleaning supplies) and sold it for SIX FIGURES. Christine has received numerous awards for her achievements, including 2009 Business Person of the Year from the San Diego District of the Small Business Administration.  Christine is also active in the community currently serving as the President of the National Association of Women Business Owners, Vice President of Public Relations for her local Toastmasters chapter, and membership coordinator for the San Diego Glazer-Kennedy Marketing Group. In her spare time she enjoys reading, running, cooking, and traveling.

Christine will be presenting the following sessions:

“How to Make the Jump to Entrepreneurship”
(1 Hour)
Are you currently freelancing but are wondering what it could take to start your own business? It sounds intimidating, but it is not as scary as it sounds if you know where to start. In this session, Christine will give you the tools you need in order to take that leap into entrepreneurship. She will also teach you the four-word saying that your business cannot live with out. You will walk away from this session with the tools and motivation you need in order to confidently start your own business.

“How to land your Dream Job”
(30 Minutes)
Guess what? You can still land your dream job even with unemployment at an all-time high. In this session, you will receive rock-solid tips from someone who actually does the hiring. Christine McDannell has been a business owner for over seven years and has statistical data on who she has hired in the past and why. You will walk away with the top three things you must do when applying for that job in order to stand out from the rest.

You can follow Christine (@SocialStarfish) on Twitter.

Social Media Camp: San Diego is April 30th from 9am-5pm at Sony Electronics. You can purchase your tickets at our EventBrite Page.

Speaker Spotlight is where you can find detailed information about our guest panelists and their programming topics.

Bigger and Better: Social Media Camp XL

First, thank you to everyone who have been  purchasing tickets as we worked on the back end planning of this conference. Your gesture of faith has been an inspiration to all of us as we worked to confirm important details for SMCSD. Now that we are ready to start showcasing the bigger and better event we have promised I’m going to kick things off with this announcement:

All tickets are now $15

You can purchase your tickets at our EventBrite Page.

To reward your patience we now have lowered admission for every attendee. We also have expanded our programing to cover the basics for all the major social media tools. Our boot camp track will provide an overview and hands on session for the following services:

We will have major updates going public all this weekend, including photos of the venue at Sony Electronics. If you have questions, thoughts, comments, or requests you can ask us in person during the following social media gatherings:

Be Our Guest – SDBlogger’s March Meetup

Wednesday, March 23, 2011 at 7:30 PM
Ra Sushi – 474 Broadway San Diego, CA

@TwestivalSD 2011: Tweet. Meet. Give.

Thursday, March 24, 2011 at 7:00 PM
Sway Nightclub at the Keating Hotel (@SwaySD)

or email us at

In case you are wondering, no we’re not renaming SMCSD to SMCSD XL. I sure would love to though!

Change of Date for Social Media Camp: San Diego

We have made the hard decision to postpone We have made the hard decision to postpone Social Media Camp: San Diego until April 30th. We know you were looking forward to this event and we apologize for any inconvenience this may cause. We had three weeks, but it just wasn’t enough to pull it all together and the additional time will allow our local Social Media Club chapter get up and running – providing the foundation to build awareness within the social media community in and around San Diego.

This will ultimately allow us to put on a bigger, better event.

We wish to thank you for your support of Social Media Camp and we would also like to thank Sony Electronics who will remain our venue host for the April event. To ensure this event is a success, we could really use your help in getting the word out about the new date and we hope you will be able to join us then.

Thank you for your understanding and we hope to see you all in April!

P.S. Speaking of the new chapter, we are hosting a tweetup next Wednesday (February 9th) to introduce you to the team and would love you to join us! until April 30th.

Announcing Social Media Camp San Diego on 2/12/2011

Social Media Camp San Diego February 12, 2011We are excited to announce that Social Media Club is organizing a Social Media Camp in San Diego for Saturday February 12, 2011 together with our newly reformed San Diego chapter and hosted by Sony Electronics.  Social Media Camp is a one day education and networking event for the local community of social media professionals and those seeking to learn social media in a high energy, collaborative environment. The main focus of Social Media Camp is to provide a low cost opportunity for the unemployed and underemployed to learn core social media job skills that will help them find a new job, or get ahead in the job they have.

In fact, if you are unemployed and unable to afford the relatively small registration fee (all tickets are under $50 for the day and include lunch), you can request a special code to get in free by emailing  It’s part of a broader initiative of Social Media Club that we think of as our job stimulus program.

Social Media Camp will include “Open Space” sessions that will be determined by participants on the day of the event in the spirit of BarCamp, but uniquely, will also feature a day-long series of pre-planned sessions teaching important social media skills on topics such as:

Social Media Camp San Diego will feature sessions from local social media professionals such as Becky Carroll (local NBC news Social Media reporter and professor of Social Media at UCSD), educator Steve Eisenberg and internationally renowned experts who are in town for a big conference that week.

We are especially excited to announce that Social Media Camp will be hosted at Sony Electronic’s magnificent LEED certified building on their campus in the Rancho Bernardo neighborhood of North San Diego. Social Media Club has been working together with Sony Electronic’s Social Media team over the last year hosting events in Silicon Valley and this is an extension of that growing relationship. Being able to work so closely with a large organization such as Sony Electronics demonstrates how far social media has truly come.

Social Media Club’s founders, Chris Heuer and Kristie Wells, will be in town for Social Media Camp as they are also hosting the Social Media Masters workshop the day before this camp in connection with the Online Marketing Summit 2011 conference being held downtown at the Westin Gaslamp. If you are a business professional looking to leverage Social Media for marketing and want to get a more in-depth training from industry leaders, you may be interested in attending. (Use discount code SMC20 for a 20% discount on this marketing conference and workshop).

Social Media Camp Tickets / Registration

As we did with our prior Social Media Camp last year in San Francisco, we have a unique ticket pricing plan that benefits those who learn about this first. The first five tickets are only $5, the next 10 tickets are $10, the next 15 are $15 dollars, and so on. The tickets are non-refundable and non-exchangeable. We have room for about 240 people at Sony Electronics. If you order online the most you will pay is $40. If there are any tickets left, you may be able to get a ticket for $50 at the door. If you are unemployed, please send us an email to and we will supply you with a special code to secure your ticket for free.

Get your tickets today on Eventbrite!


We need several more volunteers, not only for our Social Media Camp to help work the registration tables etc, but also for our local Social Media Club chapter, which is just now getting underway. In fact, we will be hosting an SMC San Diego Tweetup with the local chapter on Wednesday February 9 to just get together socially and meet each other. Now it seems we will also be finalizing plans for the camp too. If you would like to volunteer to help us run Social Media Camp, please send an email to

We also need local social media professionals to lead the Social Media Skills sessions listed above. If you are interested or able to donate your time and expertise to this worthy effort, please complete the application form and someone will be back to you within the next week. Of course, teachers and other volunteers will get in free.

As with all “Camps”, everyone who comes is expected to contribute something, either in the form of a session offered or advice rendered. This event will be no exception. Thanks to Sony Electronic’s gracious offer of hosting us and supporting this important effort, we will have three (3) other beautfiul rooms with projectors in which to offer up presentations/conversations on topics of your choosing. So if you have expertise you want to share, a problem you want to discuss with the community, a new project which needs more resources or any other activity you think is appropriate for our community, register for Social Media Camp today and come prepared to lead a session yourself.


In the BarCamp tradition, we are keeping sponsorship for Social Media Camp pretty simple.  For only $300, sponsors will get recognition here on the site, their logos and links on the site, named recognition in the printed program guide, three (3) registrations for the Camp and of course, the chance to be seen as a leading supporter of the local Social Media Club community. You can purchase this sponsorship on the Eventbrite registration page.

We are also looking for one ‘premium’ sponsor to cover the cost of lunch for $3,000 which will receive all the standard sponsor benefits plus the opportunity to speak for a few minutes during the morning presentation and special signage during lunch. For more details about the Lunch Sponsorship, please contact

About Social Media Club

Social Media Club is a Not for Profit Membership association (501c6) for the Social Media industry organized for the purpose of promoting media literacy, sharing knowledge, creating a path to professionalism, promoting industry standards and discussing important questions of Social Media’s impact on society. As the world’s largest association of Social Media professionals, Social Media Club has a global presence in 200+ cities and reaches in excess of 200,000 people around the globe.

Social Media Club’s mantra is “If you get it, share it.”  This one-day educational and networking event is a manifestation of this higher ideal.

Why Social Media Camp?

In all corners of the world, at every level of society and business, people are talking about social media and how its adoption by average everyday people and organization’s large and small, is changing the world of work, and even the very nature of our daily lives.  In many corners of the HR world, the rising importance of the web, social networking and social media has seasoned professionals looking to acquire what they call ‘new world skills’. New World in this case is a reference to the new world created when the web, and social media in particular, is an integral part of everyday living and working. To us, it’s about being social though media, and it is completely natural. For many, it not only requires specific functional/technical skills, but also a new way of thinking… a new way of being.

Background / Event Description

Our first Social Media Camp was held in NYC in 2009 and last year it served as the kickoff event of Social Media Week in San Francisco in early February, 2010. There is another Social Media Camp being offered by Social Media Club in New York on February 9, 2011 hosted at the Roger Smith Hotel.

Social Media Camp is one part unconference / Barcamp and one part single track conference/workshop/training. It is an event where teachers are students, and everyone learns from each other. It is an opportunity for the local social media community to gather with one another,improve their professional skills and work to strengthen their networks and further their personal passions.

From the main stage we will offer a set of courses on these New World work skills, Social Media skills. Our intended audience is the unemployed and underemployed and we will provide them with the knowledge they need to better understand and use social media as part of their work and their everyday life. Topics like protecting your privacy, finding a job, establishing your digital identity, responsible participation on behalf of an employer, creating an online magazine or personal journal and how to spot potential fraud so others can’t take advantage of us.

Planning the Camp Session

So we are doing this camp portion a little differently, trying to optimize things a bit if you will… hopefully it wont go terribly terribly wrong :) Actually, I am quite sure it will be the opposite.  With limited space, limited time and limited resources, we are going to add some light structure to the camp planning and not do it in the traditional open space format.  Instead, here is generally how it will go down.

  1. You get index card at registration.
  2. You write out title session, name. If you want to add more detail on back, please do so as it will help us (on back though please)
  3. You give it to a volunteer before 950am (has a xxxx stripe on their badge)
  4. At 10am, we will present the best sessions to a roll call of interest – ie, we will read them aloud and do a voice vote to judge interest and to discuss whether or not it will require a projector (1 room has a projector, the other doesnt – this is on purpose)
  5. Using feedback from everyone, and direct discussion with those people proposing sesstions that have interest (or if we choose, one that has great significance even if its not popular), we will work out and post the schedule, here online as well as in the room on the wall.
  6. We will hopefully be on time to start at 1030am for our first sessions

Am sure we will get a lot of feedback on this, but want to try it regardless.  We need to experiment a little more and try to improve on things.

Dean Meyer’s Visual Note Taking from Social Media Camp

Dean Meyers took visual notes in the sessions that Chris Heuer and I led, and they are really excellent.

Visual Notetaking from Dean Meyers

Visual Notetaking from Dean Meyers

Some photos from Social Media Camp

Here are a few of the photos I took yesterday in between presenting and helping run Social Media Camp. Did you take photos? Please give us a link in the comments!

HowardGr's Social Media Camp, June 4 2009 photoset HowardGr’s Social Media Camp, June 4 2009 photoset

UPDATE: Pictures from Jay Bryant.

The topics have been set…

It was an active morning here at the Roger Smith hotel, where 120+ Social Media loving folks came together and plotted out their day of learning. With three rooms to gather in, we broke out the schedule to cover the following items: