Speaker Spotlight: Chris Husong

Chris Husong is an expert in the field of Social Networking and Online
Marketing.
As a media strategist and business advisor to Large Brands, TV shows,

Sports teams ,speakers and authors, Chris has over
two decades of sales and technology experience. When he served as an
enterprise account manager at Sprint, Chris was directly involved with
the launch of their original wireless campaign in California.  He
served as a technical consultant to Worldcom when their new Black Berry
devise was just a monochrome pager and when Sandisk was developing
their fledgling line of memory peripherals, Chris was the expert.  He
was the expert then and he has remained vital to this industry to this
day.

Chris has been involved in telecommunications since before there was
an internet. As a young teen, he split his free time between his
duties as a varsity football player and writing processing code for
his TI 99/4A home computer. At 16, when he was given the opportunity
to move to Europe, Chris spent the next four years in a constant state
of culture shock.  By learning how to drive in Germany, how to ski on
a glacier in Switzerland, and how to barter with locals in the markets
of Tunisia, he began to understand that it is not language that binds
or separates us. Communication is both dynamic and constant and social
mediums like networking sites are the new trusted confidants that
essentially and daily, balance the intimate with the infinite.

With this understanding, Chris has become a much sought after social
media strategist. He understands the importance of reputation when
building new communities and can explain the process of humanizing a
brand.  Chris brings to San Diego and Social Media Camp over 20 years of innovative,
social media networking resource experience and his online engagement
plans offer his clients the tools they need to close the gap between
the product and the consumer.

Chris Husong will be the MC for Social Media Camp San Diego

Social Media Camp: San Diego is April 30th from 9am-5pm at Sony Electronics. You can purchase your tickets at our EventBrite Page.

Speaker Spotlight: Denise Scatena and Arika Daniels

Denise Scatena
As founding partner of Scatena Daniels Communications, Denise has extensive experience creating and implementing effective public relations strategies to achieve successful results for various types of organizations. With more than 15 years of experience working in the communications industry, she has seen how news and information consumption as evolved, which has provided immense challenge in how to communicate with constituents — reporters, editors, donors, volunteers, government officials, and other target audience members. This is why she is passionate about non-profits using social media effectively and strategically as part of an overall communications/public relations program.

She has previously been a panelist for PRSA San Diego, IABC San Diego Chapter, and Non-Profit Management Solutions. Denise is a San Diego native, graduated from SDSU with a Masters in Communications, and publishes her own personal blog The Twin Set. Connect with her on Twitter @DeniseScatena.

Arika Daniels
Arika Daniels, a founding partner of Scatena Daniels Communications, is a public relations generalist who can do it all – from strategic planning to media relations to social media promotion and grassroots outreach. With over a decade of marketing communications expertise, she is especially skilled at helping clients big and small put their visions to work, as well as guiding them through tough issues. Arika is a strong believer of integrating communications strategies, including social media, within non-profit organizations to maximize awareness and fundraising results.

Arika graduated from San Diego State University and received an MBA from Chapman University She has been a presenter for PRSA San Diego, PRSA Orange County and the Chula Vista Chamber of Commerce to name a few. In her downtime, Arika enjoys DIY projects on her home, and spending time with her husband and five-month old daughter. Connect with her on Twitter @arikadaniels.

They will be presenting the following session:

Time Suck or Smart Connections? Social Media Strategy For Non-Profits

The use of Twitter and Facebook has created a fantastic opportunity for non-profit organizations to communicate and connect with their audience members. The tools are often free but is it worth the time to invest in a social networking strategy? Join us for a discussion to weigh the pros and cons, as well as a streamlined strategy to get up and running (or reinvigorate) your organization’s social media program.

Social Media Camp: San Diego is April 30th from 9am-5pm at Sony Electronics. You can purchase your tickets at our EventBrite Page.

Speaker Spotlight: Downtown Rob

Rob is a serial entrepreneur and technology early adopter, with social media being no exception. He owns a web development company, Web Wizards, and is also involved in business development at Fandom Marketing, a social media marketing company, with his latest venture being MingleStream, a live social stream display for events and venues.

He has previously spoken at North Park Music Thing on their social media panel, at the Cool Twitter Conference in Los Angeles, and at various user groups and college classes. Rob is a San Diego native, graduated from SDSU in Information Systems, and publishes the blog DowntownRob.com.

Rob will be presenting the following session:

Be the Talk of the Town: Event Promotion Done Right

This session will discuss the three phases of event promotion: the pre-event promotion, during the event, and the post-event follow-up, as well as  tactics and strategies for each one. It will also go over the major contributors to generating event buzz… iBat (influencers, benefits, audience, theme), as well as mistakes to avoid.

You can follow him on Twitter @DowntownRob

Social Media Camp: San Diego is April 30th from 9am-5pm at Sony Electronics. You can purchase your tickets at our EventBrite Page.

Key Note Speaker Spotlight: Becky Carroll

Becky Carroll is president and founder of Petra Consulting Group. The San Diego based management consultancy is focused on growing businesses through customer conversation, social media, and the customer experience. Becky founded the company on the firm belief that the best way to achieve organic growth is to successfully build on a rock-solid customer base. Her focus has consistently been on customer loyalty and retention. Becky knows what it can mean for organizations to impact their bottom line through customer relationships.

Becky is a highly-regarded international speaker and provides speeches ranging from keynotes to workshops to webcasts. She teaches at UC San Diego Extension on Marketing via New Media. In addition, she is a social media contributor for the NBC San Diego Morning Show on KNSD TV. Becky authors the Customers Rock! blog, listed as #2 in the Top 20 customer service blogs.

Prior to founding Petra Consulting Group, Becky was a senior consultant with industry-leading Peppers and Rogers Group. Previously, she worked at Hewlett Packard for 13 years including positions as Director of Marketing for the UK and Ireland and as Worldwide Customer Loyalty Marketing Manager for HP Services in the US.

Becky Carroll is the Community Program Manager for Verizon. She is responsible for developing the strategy for the Community forums as well as working with her team to integrate the community with other Verizon social media.

Becky’s new book, The Hidden Power of Your Customers, will change the way you think about your customers. Find out how to grow your business using your existing customer base. Learn the principles that make Customers Rock! companies successful by using four key essentials to unlock the hidden power of your customers.

Becky will be presenting Social Media Camp’s Key Note.

Follow Becky on Twitter @bcarroll7

Social Media Camp: San Diego is April 30th from 9am-5pm at Sony Electronics. You can purchase your tickets at our EventBrite Page.

Speaker Spotlight: Steve Eisenberg

Steve Eisenberg brings together nearly two decades of experience in the
diverse fields of technology, marketing and education
. His roles have included
web marketing strategist, web developer and designer, niche publisher, small
business adviser, instructional designer and college instructor.

Prior to founding Angecom Media Group, Mr. Eisenberg held positions at several
large organizations, including AT&T, the County of San Diego and UCSD
Healthcare. He is a sought-after trainer with a reputation for clear and
simple explanations of complex subjects. He has taught Computer, LAN
Networking, Operating Systems, Internet, Business, Marketing and Web
Technologies classes for community colleges and university extension and has
presented marketing seminars at industry events.

From his San Diego base Mr. Eisenberg divides his time between building and
marketing authority web sites and niche blogs, teaching, consulting projects,
organizing tech & social media events and providing guidance to and working
with students and clients to create and market successful small business Web
sites.

Follow Steve @Northlight on Twitter

Steve Eisenberg will be presenting the following session:

Internet Marketing For Beginners

This session is a brief introduction to the world of Internet Marketing (for beginners). Topics include domain names, web hosting, keywords, blog platforms, social media marketing, pay-per-click and more…

Social Media Camp: San Diego is April 30th from 9am-5pm at Sony Electronics. You can purchase your tickets at our EventBrite Page.

 

Speaker Spotlight: Susan Payton

Susan Payton is the President of Egg Marketing & Public Relations, an internet marketing firm specializing in blogger outreach, social media, and PR. She uses her entrepreneurial drive to help small businesses realize their potential through smart marketing.

Susan is an avid writer. She is the blogger behind The Marketing Eggspert Blog, and has written for Brandweek, Adweek, Mashable and Lead411. She’s written two books: 101 Entrepreneur Tipsand Internet Marketing Strategies for Entrepreneurs.

Susan will be presenting the following session:

Using Social Media for Marketing
You’re on Facebook; now what? This session gives you more strategy for using Facebook and Twitter to market your business. You’ll learn what you should post on these sites, as well as how often. You’ll discover how to connect with potential clients, and why it’s not about pushing your product. You’ll not only understand the benefits to using social media to grow your business, you’ll also get hands-on experience in setting up Twitter and Facebook Page accounts. (Leave with social media profiles for your company, as well as a plan for how you’ll use it to reach new customers.

You can follow Susan (@eggmarketing) on Twitter

Social Media Camp: San Diego is April 30th from 9am-5pm at Sony Electronics. You can purchase your tickets at our EventBrite Page.

Speaker Spotlight: Jed Sundwall

Jed Sundwall is the president of Measured Voice. At Measured Voice, he has developed and managed new media strategies for USA.gov, GobiernoUSA.gov, PayPal, and Unilever.

A proud and committed San Diegan, he is also the founder of Open San Diego,  a group working to make data about San Diego freely available for anyone to use. Launched late in 2009, Open San Diego has quickly developed a vibrant community of volunteer software developers, journalists, and citizens interested in leveraging the power of data to improve the quality of policymaking, journalism, and overall decision making in San Diego. The first key project of Open San Diego is Open San Diego Maps, an extremely powerful free open source data mapping tool.  Prior to Measured Voice, Jed worked at Eventful.com where he developed and managed social media outreach initiatives for Barack Obama for President, John Edwards for President, Mike Huckabee for President, and Ron Paul for President. His work at Eventful.com yielded coverage in CNN, the Washington Post, the New York Times, The Politico, Wired.com, Slate.com, and the Associated Press.

He has also worked as a researcher and consultant for NetSquared, an organization that helps non profit organizations use social media tools to enhance their operations. At NetSquared, he works with executives from Creative Commons, Flickr, Mozilla Foundation, and Wikipedia to identify and codify best practices for non-profits seeking to use social media.

Jed Sundwall is the president of Measured Voice. At Measured Voice, he has developed and managed new media strategies for USA.gov, GobiernoUSA.gov, PayPal, and Unilever.

Jed will be presenting the following session:

Finding your Social Media Voice

He will talk about how social media encouraged USA.gov to develop a new voice and build a stronger brand online.

You can follow Jed (@jedsundwall) on Twitter

Social Media Camp: San Diego is April 30th from 9am-5pm at Sony Electronics. You can purchase your tickets at our EventBrite Page.

Speaker Spotlight: Kara DeFrias

With a passion for creating engaging user experiences, Kara
DeFrias is currently Senior UX Writer for TurboTax.

According to her 2nd grade report card, Kara “likes to talk.  A lot .”  Which makes sense that she’d take to social media, where she’s part of a team that proactively helps customers via @TeamTurboTax on Twitter (#makesherhappytohelp). In her role on the web creative team in marketing, Kara balances usability know-how with an A/B testing discipline to create highly converting user experiences on TurboTax.com. Prior to joining Intuit, this long-time Toastmaster (DTM) and former journalist worked on the Oscars, Super Bowl XXXVII, and directed TEDxSanDiego 2010.  A 3-time cancer survivor, Kara writes about fertility preservation at CasaDeFrias.com (where her tagline is, “Cancer can take my uterus, but not my sense of humor!). Kara received her masters from Penn State University, and studied social behavior while bartending at the Fish & Fiddle pub during her junior year abroad at University of Gloucestershire in England. Her secret superhero identity: saving the world from bad PowerPoint, one slide at a time.

Kara DeFrias will be presenting the following session:

“The Art of Woo”

(30mins)

Social Networking 2.0: Find out how sites like Twitter, LinkedIn, and Facebook can help — or hurt — your career. Perfect for beginners, recent grads, job seekers, and those in between jobs.

You can follow Kara  (@CaliforniaKara) on Twitter

Social Media Camp: San Diego is April 30th from 9am-5pm at Sony Electronics. You can purchase your tickets at our EventBrite Page.

Speaker Spotlight: Melonie Gallegos

Melonie Gallegos is the founder of Fandom Marketing, a San Diego based social media marketing company, and is the social media director at Geary Interactive, a full-service digital media agency.
Melonie will be presenting the following session:

“OMG Your Audience”
Melonie will be teaching the art of social media campaigning from planning to execution. She will cover the OMG campaigns that have worked and the secret sauce behind challenging your brand to take risks to engage your audience.

With over ten years of industry experience, she now helps national brands integrate social media into their business road map. Melonie is a Northern California native, CSUS alumni, and publishes the Interactive Marketing Cafe blog.

You can follow (@melonie) on Twitter

Social Media Camp: San Diego is April 30th from 9am-5pm at Sony Electronics. You can purchase your tickets at our EventBrite Page.

Speaker Spotlight: Deepak Wadhwani

Deepak Wadhwani has over 16 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 40 countries. Deepak has been a founder of Technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing expert on many facets of online advertising and affiliate marketing including managing major publisher portals with leading brands such as beauty advertisers, Nike, eharmony, Zappos, Stubhub, Turbotax and many more