Lessons

Marketing Through Social Media Session #smcamp #iwny

It seems obvious now that Social Media is more then marketing, but marketing has been the tip of the spear that has made it relevant to most organizations, and is indeed a key part of the growth Social Media has experienced (not taking anything away from the grass roots, personal nature of its original usage). [...]

Using Social Media for Job Searches Session #smcamp #iwny

We all know that unemployment, particularly in the U.S., is up.  We also know that Social Media is becoming an increasingly more important part of the hiring process, with employers using reputation searches through social sites as the basis for their hiring (and even firing) decisions.  This is the important of the personal branding we [...]