As founding partner of Scatena Daniels Communications, Denise has extensive experience creating and implementing effective public relations strategies to achieve successful results for various types of organizations. With more than 15 years of experience working in the communications industry, she has seen how news and information consumption as evolved, which has provided immense challenge in how to communicate with constituents — reporters, editors, donors, volunteers, government officials, and other target audience members. This is why she is passionate about non-profits using social media effectively and strategically as part of an overall communications/public relations program.
She has previously been a panelist for PRSA San Diego, IABC San Diego Chapter, and Non-Profit Management Solutions. Denise is a San Diego native, graduated from SDSU with a Masters in Communications, and publishes her own personal blog The Twin Set. Connect with her on Twitter @DeniseScatena.
Arika Daniels, a founding partner of Scatena Daniels Communications, is a public relations generalist who can do it all – from strategic planning to media relations to social media promotion and grassroots outreach. With over a decade of marketing communications expertise, she is especially skilled at helping clients big and small put their visions to work, as well as guiding them through tough issues. Arika is a strong believer of integrating communications strategies, including social media, within non-profit organizations to maximize awareness and fundraising results.
Arika graduated from San Diego State University and received an MBA from Chapman University She has been a presenter for PRSA San Diego, PRSA Orange County and the Chula Vista Chamber of Commerce to name a few. In her downtime, Arika enjoys DIY projects on her home, and spending time with her husband and five-month old daughter. Connect with her on Twitter @arikadaniels.
They will be presenting the following session:
Time Suck or Smart Connections? Social Media Strategy For Non-Profits
The use of Twitter and Facebook has created a fantastic opportunity for non-profit organizations to communicate and connect with their audience members. The tools are often free but is it worth the time to invest in a social networking strategy? Join us for a discussion to weigh the pros and cons, as well as a streamlined strategy to get up and running (or reinvigorate) your organization’s social media program.
Social Media Camp: San Diego is April 30th from 9am-5pm at Sony Electronics. You can purchase your tickets at our EventBrite Page.